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Finnish Wood Plasticswaste Composite awarded “Best Innovator” prize for sustainable innovation management in Germany

Finnish company UPM has been awarded the “Sustainable Innovation Management” prize at the “Best Innovator 2010” awards in Germany. The annual competition, organised by the international management consultancy A.T. Kearney together with the German top weekly business publication WirtschaftsWoche, awards companies that excel in outstanding innovation management.

According to the jury of the competition, one of UPM’s strengths is the company’s readiness for innovative thinking and continuous change. The jury consists of representatives from the German Federal Ministry of Economics and Technology, the Fraunhofer Gesellschaft, a non-profit organisation supporting R&D in diverse industries, A.T. Kearney and WirtschaftsWoche.

In UPM ProFi, the plastic & wood fibre residues of labelstock production, which previously was burnt or disposed in landfills are turned into a versatile new raw material and products  

In the sustainable product innovation category, UPM convinced the jury with its outdoor flooring material UPM ProFi Deck, which presents an environmentally friendly alternative for decks, terraces and boardwalks. “UPM ProFi is a truly innovative material, which is suitable for several end-use applications and is attractive in terms of both performance properties and visual appearance,” says Markku Koivisto, Director, UPM ProFi Business Area.

Designers have already found UPM ProFi, for example, the German artist Tobias Rehberger used UPM ProFi Deck as the terrace flooring material for the design that won the Golden Lion at the Venice Biennale in 2009. This year, visitors of the World Expo in Shanghai will be able to see the Finnish Pavilion clad in UPM ProFi.

The “Best Innovator” Award Ceremony took place on 4 February at the Ministry of Economics and Technology in Berlin. Beside UPM, BMW, the chip manufacturer Intel, and the utility company EWE were also awarded the sustainable innovation management prize